Re-designing a 50 year old museum.

Founded in 1971, SVMoA is the oldest arts organization in Idaho’s Wood River Valley and the largest in the state of Idaho. In 2020, they took the step from being called Sun Valley Center for the Arts to becoming a renowned museum by the name of Sun Valley Museum of Art. With the name change they needed a new identity and a robust website to help unify and organize the many happenings they host.


Sun Valley Museum of Art


Red & Co


Lead Design & Art Direction

The logo takes its inspiration from the jagged mountains surrounding Sun Valley. It consists of sharp triangle shapes which make out the acronym but also the sun beaming in from above the mountain range.