One Shot online gallery

One Shot is a new kind of online gallery that sells museum quality prints of exclusive photos made by world-class photographers. Each One Shot photo is printed in an edition of one and sold sight unseen — meaning that buyers won’t know what the shots look like until after they’ve purchased them. After the prints are made, the negatives are destroyed, making One Shot the most limited, limited edition photo series ever.

Check it out at

Zack McDonald, Daan van Dam, Zorica Radovic


Design & Art Direction

Launch Videos


Herman Forsman

Branding & Packaging

Polaroid x One Shot

Brand collaboration with Polaroid Originals for Edition Four.

Select One Shots


Brian Finke, Jeff Luker, Lotte van Raalte, Johan Kramer, Olya Oleinic, Robbie Augspurger, Stephanie Gonot