adidas FW19 Campaign
A fall lookbook campaign for adidas North America that lived on all the major adidas platforms (retail, print, digital, and social). It was the first time ever that products from performance, athletics, and originals were brought together in one campaign.
Client:
adidas
Agency:
Red & Co
Role:
Lead Design & Art Direction
The printed lookbook featured interviews, quotes, and visuals of our ambassadors wearing cross-merchandised adidas apparel. It was made shoppable on mobile by QR codes on select spreads.
Photographer:
Chantal Anderson
Stylist:
Imogene Barron
Ambassadors:
Lorenza Izzo, Danielle Kang & Sofia Huerta