Celebrating perfectly imperfect parenting.
Babyganics, a babycare brand that launched in 2004, had lost their voice and brand relevance in an ever-expanding market. This campaign enabled them to once again put a stake in the ground and become a brand driven by a clear purpose: to celebrate parents for doing their very best and to bust the myth of parental perfection.
Red & Co
Lead Design & Art Direction
Creating a conversation on social.