IKEA
New Catalog

A total revamp of the world's most printed publication, the IKEA catalog. Our design, photography and copy overhaul resulted not only in a new look and structure but also in innovative new features such as an added digital layer accessible through the IKEA catalog app and extended web content that let users go deeper into the products and stories.

Agency: McCann New York
Creative Direction: Zack McDonald & Koen Malfait
Role: Art Direction & Design w/ Sheila Johansson

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